EXAMPLES OF MY WORK FOR STATSOCIAL
For the full duration of my five-plus year tenure (October 2015 to May 2021), I was responsible for copy found wherever StatSocial existed online. As depicted in the nifty little collage below, this included (clockwise from left) the company’s website, the StatSocial Insights Blog, the company’s various social media accounts (Twitter, LinkedIn, and Facebook shown here), press releases, and the flagship (B2B, paid subscription) StatSocial web platform.
I reported exclusively to the company’s then CEO and founder and my work was created in accordance with his vision and direction.
click to enlarge
TABLE OF CONTENTS
1) Two shorter pieces: Quick items touting—in a fun, slightly smart-alecky way—the advantage marketers gain by using StatSocial.
2) One longer, deepish-dive piece: An eight minute read, approximately.
3) An eight minute read about StatSocial’s Digital Tribes: Digital Tribes was a proprietary market segmentation model with which I was heavily involved.
4) A summary of StatSocial’s Digital Tribes: A quick summary and a scroll trough some highlights.
5) Links to additional pieces: Two longer, two shorter.
Most of these pieces were created with a specific client and/or industry in mind (this will be evident), but always with an eye on attracting and entertaining a general audience as well—via social media, SEO, etc.
Content created for the company’s online spaces—when of a more overtly entertaining sort—would also be sent to online publications and blogs, resulting in articles and entries (such as with this Politico article here).
Please Note: While it should be clear that I’m not a designer, most pics seen below (and in the linked to pieces) are of my creation. They vary wildly in ambition, execution, and success, but any silliness detected was, as is probably obvious, deliberate.
When done here, be sure to check out my freelance highlights and writing samples
TO START, A COUPLE OF SHORTER PIECES
(Each an approximately three minute read)
A LONGER PIECE
(An approximately eight minute read)
A PIECE ABOUT STATSOCIAL’S DIGITAL TRIBES
(An approximately eight minute read)
This piece was essentially pitching the Digital Tribes model, as well as (as always) StatSocial itself, to marketers.
In this entry I introduce the Digital Tribes concept, then back up and explain the StatSocial platform. The latter I do in such a way that when I wind back to a more elaborate description of the Digital Tribes, the concept is presented as a natural, or even fundamental, feature.
While advertorial in nature, it is an example of me taking a concept that some might find esoteric, and claims that could be regarded as far-fetched, and expressing them in comprehensible, accessible, and plausible terms.
A SUMMARY OF STATSOCIAL’S DIGITAL TRIBES
The Digital Tribes were a collection of 100 naturally occurring market segments, compiled using the public web data generated by over 120 million Americans.
My services were enlisted for this project very soon after its inception. One evening in 2018, the company’s founder, along with the SVP of product, sent me a spreadsheet with the raw data on these clusters.
Confident in my fairly broad knowledge of media, politics, popular culture, and the like, they asked me to find a catchy way to summarize each group, focusing on either their most prominent or, barring that, most compelling shared affinities and demographic details. Naturally, in doing this, I bestowed upon each a catchy and, where possible, clever nickname.
Clients responded very positively to these snappily monikered datasets. Eventually, each of the 100 Tribes was given its own dedicated write-up and page on the site, and an often fun, “bloggy” graphic—also of my creation—was added to complement the package.
These entries were great for driving traffic to the StatSocial site, via search engines, and were frequently used on social media as quick and easy content.
The Digital Tribes were featured in all of StatSocial’s reporting for years.
I wound up as something of a Keeper of the Tribes—periodically reviewing the segments, making sure their insights and conclusions were up-to-date, and even renaming them when appropriate.
The 100 Digital Tribes included such popular audience clusters as:
Hooray for Hollywood: Showbiz and movie buffs, primarily interested in industry trade publications, and the online presences of the major film studios.
The Fashion Fourth Estate: Dedicated followers of fashion media.
Electric Youth: Suburbanite millennials and zoomers and the various “on brand” affinities they share.
Hip Hop: For the Children: Hardcore fans of 90s, NYC-area Hip Hop, displaying an especially strong love for The Wu-Tang Clan and their many offshoots.
Stuck Inside of Mobile: A collection of urbanites, bonded by their shared fascinations with Androids, iPhones, iPads, Apple Watches, Amazon Fire devices, and even Windows Phones.
Do You Even Lift?: Gym rats, supplement hounds, and avid consumers of powders generally purchased in massive jars.
Do You Like Huey Lewis and the News?: Folks who keep up with Wall St. and the greater worlds of international finance and investing.
Just Thinkin’ ‘Bout Dave Matthews: Thirty-to-forty-something suburbanites who share an eclectic array of interests, including travel, politics, technology, and, you guessed it, Dave Matthews.
Food Court Cult: Fans of American chain restaurants and paranormal reality shows.
A page highlighting the Digital Tribes was accessible from the StatSocial site’s top navigation. The page featured an explanatory blurb, with the 100 Tribe entries accessible directly beneath.
THREE ADDITIONAL LONGER PIECES
Matching Top Candy Brands with the Perfect Influencers
An approximately 10 minute read, but an amusing one. As the graphic reveals, this was originally published for Halloween.
A 15 minute read, but one that can be adequately summarized in a quick skim.
TWO ADDITIONAL SHORTER THINGS
This is a more dry and straightforward piece (right down to its more sober graphic). It seemed appropriate to include something of its nature here.
The bottom chunk of the entry, where it says How StatSocial Works demonstrates a different, more overtly B2B kind of copy than I’ve shared elsewhere on mattquigley.net.
